We take an ecosystem approach by meeting users where they’re already searching for and booking their road trip accommodations and experiences. Our media assets across the website, app, and social channels allow us to effortlessly engage travellers during their trip with relevant content while connecting them with our partners.

We leverage a range of platforms and assets —lists, blogs, EDMs, landing pages, and AI-generated itineraries — to effectively showcase regions, brands, events and states to in-trip travellers.  Whether it’s a blog post highlighting a local destination, an AI-generated itinerary, or a targeted EDM with location-specific recommendations, our content strategy adapts to travellers’ needs in real time. 

We strategically engage influencers and combine social media with paid media to expand interest in states, regions, events, and brands. By partnering with influencers who resonate with our target audience, we amplify awareness and create authentic connections that drive users to explore new destinations and experiences. Through engaging social media content, we spark interest, while our targeted paid media campaigns ensure we reach potential travellers at the right moment.

This mix of organic and paid efforts not only increases the visibility of our partners but also directs traffic to the CamperMate website and app. By promoting engaging content and exclusive offers, we encourage users to interact with our platform, boosting both engagement and conversions. 

We collect detailed insights from every campaign, tracking key metrics such as searches, views, and leads both during and after the campaign. This real-time data allows us to optimise the campaign as it unfolds, ensuring maximum impact. Post-campaign, we analyse the results to demonstrate the value generated for regions, states, and brands. This data not only shows the immediate uplift but also provides our partners with valuable insights to refine their marketing strategies, infrastructure, and tourism activities. It empowers them to take actionable steps that continue to drive growth and engagement long after the campaign concludes.